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The Importance of Google My Business

By admin | 6 months ago

Whenever you search for something particular in your internet browser, the usual case is that you’ll receive results based on your location. Google has made it clear that they want to make sure that all search results are based on relevance to the user, their proximity, and of course, prominence. These are called local search results, and they are crucial to any businesses that have taken their presence to the online sphere. These search results are also vital for customers to find and review businesses. Google My Business is a useful tool that makes it easier for companies to make their information available and accessible to the public. A potential customer can quickly find a business’s physical address, contact information, directions, working hours, and many more.

What to do to improve local search results?

Local search results

If you own a business and need to make sure that you’re appearing in local search results, it is of utmost importance to create a Google My Business page. By creating a page, you are ensuring that your business has a better reach and can be found in local searches. Make sure that your Google My Business profile is complete with all the necessary info that is accurate and optimized. Having a proper Google My Business page will mean that you can attract more traffic to your website, as well as to your physical address (provided your business has one). 

By creating a Google My Business profile page, you will ensure to differentiate your business from others. It is also an essential part of the quintessential SEO strategy. Even when SEO isn’t your forte, you can attract more visitors to your website using Google My Business. The point is to create a good business description that will attract any locals nearby. This step is also a great way to promote products and services and represent your business image. 

Research shows that around 40% of search engine users don’t even click on search results anymore. They get everything they need from the search results page – mail, numbers, addresses, directions, all kinds of snippets answering their questions in short. The search results save the user time and energy, and they can move on with their day. This same idea applies to Google My Business practices. Having this in mind, you’ll always need to be aware of the info that is displayed on your Google My Business page. It continually needs to be updated and accurate. Furthermore, a complete profile leaves a more favorable impression on potential customers.

How to set up Google My Business profile?

Google My Business

Creating a Google My Business page is pretty easy and straightforward. You need to visit the Google My Business official page by simply searching it in your browser or following this link here. When you create/sign up, fill in all the information required in your profile, and make sure it’s accurate and recent. You will also answer a variety of questions related to your profile and business. Don’t skip anything! Make sure you have everything filled out, as you risk the local competition overshadowing you with a complete profile. After you’ve created the profile, never forget to update it regularly, as that also affects customer satisfaction.

Google My Business Suggest Edit Feature

Google search

Customers can suggest edits to your business listing as well, based on their experiences, and leave reviews. This feature is why it’s essential to check up on your Google My Business listing frequently. Discard any unwanted changes, and you will be on the right track to success. The user-generated content of this feature is here to create a more transparent image of the companies around customers. Don’t fret – usually, no one will wreak havoc on a listing unless they had an utterly horrendous customer experience. This feature has indeed helped many people find precisely the place they were looking for. 

For example, there are two restaurants in close proximity. With both having an up-and-running Google My Business listing, potential customers can see them on the map and may wonder where to go. What both restaurant owners forgot to mention is that they have wheelchair accessible entries. However, a previous customer in the first restaurant answered the question about that, and now it’s public. Anyone looking for a particular place with wheelchair accessibility will be happy to find their search result—an obvious mistake on the second restaurant listing.

Conclusion

Why miss out on an opportunity to create more traffic for your business, especially when it’s that easy? Navigating the googly My Business dashboard is user-friendly and straightforward, even for beginners. Business owners all around the world can manage their information, monitor analytics, and upload photos to their listing. When it comes to SEO, it’s the local search results which are most in focus, and with a good reason. So, to have an excellent local ranking, make sure you fill in all the information about your business and update it regularly. Your savvy digital marketing agency nearby can help you with that task as well. With Limolabs, optimizing a Google My Business page for any limo/black car services is a piece of cake. As a leading digital marketing company specializing in ground transportation services, leave it to Limolabs to create and maintain a comprehensive Google My Business page for you.

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