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Limolabs Presents: A New Player on the Bus Charter Market

By admin | 4 months ago

Chicago Bus Charter Market has a new player on the field! Introducing Swift Charters, a bus rental service that offers a range of brand new vehicles like Mercedes Sprinter, shuttle buses and large charter buses for hire. They are launching their coach bus services in Chicago. Limolabs created their visual identity and online presentation, as well as website design, widgets and visuals.

Creating the Brand Image

Website is your online portfolio, your representation of the brand and messages you want to convey. Limolabs design team created a recognizable color pattern that conforms to the brand identity and the logo. The color palette is simple, three-colored, with plenty of white spaces to make the content pop-out and be easily readable by the Swift Charters website visitors.

Attention-Grabbing Widgets

In order to increase the time spent on site and interest the website visitors to browse through its pages, we used widgets and large visuals.

Convenient quote inquiry sends relevant trip information to the email address. The widget is placed on top to entice people to ask for quotes. It’s very fast and simple to get booking information and the final price – all visitors need to do is provide basic details like starting point for their trip, number of passengers, date and time, and contact info where they wish to receive the email. It’s that simple.

Some widgets show additional content on mouse hover, others use sliders. There are a couple of widgets that pop-up and magnify the text on mouse hover, and when you move the cursor, they turn back to previous state.

Effective Icons

Icons are sleek and inviting; they captivate the Swift Charter visitors’ attention and provide useful information. There is an entire segment dedicated to the social media icons that entice users to check out Swift Charter social profiles. Email collection is performed by the simple newsletter signup that doesn’t interfere with the rest of the website.

Visit swiftcharters.com and see for yourself the design and visual identity we created for our client.

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