What Is a Text to HTML Ratio and Why Is It Important for Your Search Rankings
By LimoLabs | 7 years ago
Wondering what exactly means “text to code radio”? Well, simply put, it’s the percentage of the actual textual content compared to the HTML code that serves to display that same content. The higher the percentage (ratio), the better the ranking on the search engines.
It’s essential that the content on the website is written for humans and not machines, which means that the ratio should be higher (with more textual content than code) in order to provide a better user experience. The people who read your site need to be able to understand it, which means that content needs to be engaging. That being said, HTML code should be simple and clean in order to be search engine-friendly.
Although there’s not a precise percentage of the ratio, the best one would be between 15 and 70%.
Less code and more textual content mean better user experience, which has become one of the most important factors when it comes to rankings. So, even though the text to code ratio doesn’t directly affect SEO, it can indirectly help your site to have better rankings on search engines.
Another important aspect of the high text to code ratio is the speed of page load that will be considerably faster and, therefore, more user-friendly. Also, the higher the ratio, the easier the indexing of webpages!
As you can see, a clean HTML code that’s free of any unnecessary tags, images, and other non-content elements can help a lot, improve your text to code ratio, and eventually create a better user experience and better rankings.
